EA CEO: 1$ zum Nachladen bei Battlefield

[Randall Flagg]

http://www.youtube.com/watch?v=ZR6-u8OIJTE

Ich bräuchte mal Hilfe an diejenigen, die besseres Englisch können als ich. In dem Video sagt der CEO von EA "and we ask you for a dollar to reload" bei 0:19, was kommt danach?

[Dan Chox]

"You're really not very price-sensitive at that point in time. And for what it's worth, the cogs on the clip - really low. And so, essentially what ends up happening and the reason the "play first, pay later"-model works nicely is: The consumer gets engaged in a prop and they might spend 10, 20, 50 hours in a game, and then, when they're deep into the game, they're well-invested in it. We're not gouging, but we're charging. And at that point in time *nicht verständlich, aber in etwa: willingness to pay* can be pretty high. As a personal anecdote: I spent about 5000 dollars calender year to date doing just this thing, this type of thing on our products and others'. I can readily attest to how well it works. But it is a great model, and I think it represents a substantially better future for the industry."

[Jointorino]

xD
ja, die Industrie hat ne ertragreiche Zukunft vor sich, nur dann wahrscheinlich ohne mich.
Aber irgendwann wird auch der dümmste CoD-Zocker erwachsen, bring es zu nix und kann sich dann auch kein Magazin für nen Euro leisten.